Client
Finax
Date
March 2017
Industry
FinTech
Website
www.finax.eu
Together we reshaped the perspective on investing
Finax is a simple, digital investment platform designed to help people grow their wealth. It allows users to invest in diverse portfolios with a focus on long-term financial growth. Finax makes investing easy and accessible, even for those with little to no experience, providing a smooth, user-friendly experience. It was one of the first robo-advisor platforms to offer simple access and purchasing of ETFs.
In Central Europe, while fintech is becoming more popular, trust in digital finance is still low, and many people don’t fully understand investing. Finax's goal is to change that. They wanted to offer a secure, transparent, and easy-to-use solution, so everyone can confidently grow their wealth without the confusion of traditional finance.
Ensuring Security and Compliance with AML and KYC Integration
Finax approached us with an exciting vision but no technical or design foundation to bring it to life. They were starting from the ground up without an existing system, user experience, or development team. Our challenge was to turn this vision into a seamless, user-friendly digital product that would stand out and succeed in the fast-paced world of fintech.
Investing is a sensitive topic, and people often put money into something they don't fully understand. We had to create an interface that not only guided users through the process but also reassured, educated, and motivated them to take action. In a naturally skeptical environment, building trust was key to success.
As a regulated entity under NBS oversight, Finax had to meet stringent compliance requirements like KYC and AML. Our challenge was to integrate these processes without hindering the onboarding experience, ensuring that the platform remained intuitive while meeting all necessary regulations. Additionally, we built a scalable system from the start, keeping in mind Finax’s goals for rapid growth and international expansion.
Transforming the complex world of investments into an intuitive platform
We created an intuitive, step-by-step interface for Finax that made the investment process simple, clear, and trustworthy. The design focused on guiding users through their financial journey, providing reassurance and education along the way, making investing less intimidating for new users.
Collaborating closely with Finax, the core features and functionality of their platform were defined, ensuring every decision aligned with business goals. By continuously refining the product based on user data and feedback, a platform was developed that could scale effectively as Finax expanded.
We built a robust and secure technical foundation that would support future growth, using modern technologies that are both fast and scalable. This allowed the platform to grow with Finax’s needs, seamlessly handling increased demand and expanding into new markets.
Over 87k users challenge our design decisions every day
Finax achieved €1.06 billion in assets under management, reflecting an impressive 84% year-over-year growth, which highlights the platform's ability to attract and retain a growing base of investors. This growth is a testament to the success of the user-friendly design and strategic development of the platform.
With 87,000+ active users and a 62% increase in engagement, the platform has proven to be a trusted choice for investors, offering an intuitive and reassuring experience for users navigating the world of investing. The user-focused design and educational elements played a key role in building this strong user base.
Finax’s expansion into 5 countries demonstrates the platform’s scalability. This rapid growth highlights how the platform’s technology and design were built to handle increased demand, maintaining high performance and security across diverse markets.
"Working with WEZEO allowed us to turn our vision into reality. Their team brought not only technical expertise but also an understanding of our values and goals. The result is a platform we are proud of, one that serves our clients every day."
Juraj Hrbatý
CEO of Finax